branding
& logo
BRANDING & LOGO DESIGN
"It is important to us that you reflect your company and business activity in a way in which you can be proud. If you already have a strong brand image we will happily work within that - if you are still developing your company's look and feel we will help you stand out and reflect your company ideals using colour and image".
At Twisted Border we understand that small business and charities as well as sole traders require a strong brand and logo identity. We offer a range of options from simple logo design (complete with colour options for use of different backgrounds, as well as social media icons)to full branding and production of branding guidelines.
Whatever your requirements or budget we aim to provide a solution for you so you can have branding that really works for you.
Take time to consider all the content that is important to include in your new branding.
Name, tagline, shapes and colour
CONTENT TIP
Is a simple shape or illustration equally as recognisable in your branding as your company name? consider your brands evolution away from text.
Let pictures do the talking
IMAGE TIP
Before undertaking a large design and print project evaluate if your logo and branding are working? If it's not, then now is the time to re-brand.
Evaluate the strength of your brand
LOGO TIP
Take your time proof reading, find somewhere quiet with a cup of tea and follow our guide. Get a third party who isn't familiar with the content to read through it also!
A second and third pair of eyes.
PROOF TIP
Logo Design Simple Steps
1 | EXISTING BRAND
If you have a logo or branding it is important to start here. Consider what you like and what you don't like about your current branding. What is important for you to keep for your existing brand recognition? If you have a logo, brand guidelines or colour scheme let us know. You can send photo examples or links to your website.
2 | NEW STYLE & CONTENT
Think about why you are re-branding. If you are a start up think about what you want to achieve with your new branding and logo. Consider the impression your new logo will make on potential customers. With your designer you can discuss examples of logos you like, colours and fonts you would like to move forward with as well as any tag lines that you want to include.
3 | INITIAL ARTWORK
Our designers will put together at least three style options based on your branding brief. A link to these files will be emailed to you for consideration. The more information you provide on the branding questionnaire the more we can represent your business in it's stunning new branding.
4 | FEEDBACK
Let our designers know what you do and don't like with your initial artwork and we will tweak it. If we have not hit the nail on the head we will literally go back to the drawing board. *Please note that if your design brief changes entirely additional costs will be occurred.
5 | BRANDING DESIGN
We will create your new logo and branding. We will use the information provided about your logo use to ensure you have suitable variations (dark backgrounds, single colour logo etc). If our designers have any questions about the content we will get in touch with you.
6 | PROOF & APPROVAL
When your logo artwork and brand guidelines are ready we will email you a low-resolution copy for proofing and a PDF proof checklist. Sit down with a cuppa and work through the document. Let us know if there are any changes / fixes. We repeat this process until you are entirely happy. When everything is correct simply email your approval and we will transfer your new branding package.
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ADVICE YOU CAN TRUST
"Choosing the right product for the job isn't always as straightforward as it seems. Paper sizes and weights, folds, number of pages can make judging the best product a tricky task. Our design team will happily advise you to ensure you get the right product combination for the job."